Contracts iboukes Talking specifically about concrete. Contracts offered by e-distributors to booksellers for selling e-books have the merit of clearly about the role that publishers (or their distributors) assign to booksellers in the book industry in the digital age.
If indeed he did not author Master Pierrat will make for Livres Hebdo, a legal reading that I can not do.
I'm just here to translate this into economic terms of the book. And, let's face it, when publishers / distributors proclaim loud and clear, and there is no reason to disbelieve them, their support to booksellers that they say (and I believe) very committed, contracts of mandate offered to sell e-books say exactly this: the library is dead.
Explanations:
• Remuneration
In terms of e-books e-retailer takes to the editor, as far as I know, the same amount as the traditional distributor with regard to Gutenberg books: about 55%.
regards to distribute books "paper" the distributor retains Devers him 18 to 20% who are used to make pack-string, issue invoices and collect them, pay the broadcaster ... It therefore discount the bookseller (who does not roll on gold) 35 to 37% used principally to pay his work of selection (or one of its employees), tips, more generally of service, which also pays for transportation, handling, storage, collection.
I remember Olivier Pujol, who directed the brilliant polytechnician Cytale around 2000. When I explained that we could run a bookstore in less than 30% discount I picked it apart the "value chain": the cost of the credit card so much, cost so much to the cashier, the transportation cost so much, etc.. I remove the carriage he said, I take off the rent, I remove the cashier, but I keep the card, calculate, you see: that just 22%. I remember answering him by saying that American business: "you pay peanuts you get monkeys"
Other polytechnicians probably have replaced Olivier Pujol. The speech remains the same:
"in the current state of the digital channel you realize very" substantial savings compared to management of physical books ... the "'value' of the Internet-based customer input, combined with membership of a" site (that supports the presentation of products) is an average "5 to 7%. Added to this is probably the customer who has good "value and bank charges. The committee includes well ... all these elements "
This is a discourse that has the merit of clarity.
In "the current state of the digital channel" a bookseller is a website that supports' the presentation of products, which supports and bank charges hiring a technician second class, which is 'Sort this out' to explain to the user-buyer why DRM, all different from each other, which in this e-retailer, are not clearly detailed, do not allow it, his surfer to use his book as he wished.
At this stage there is no longer a bookseller. There is an after-sales service. Which is overworked because the damn DRM (supposed to protect customers 'thieves' the rights of authors, it seems) it's a mess without a name, and more when they are not clearly displayed, in which case each e-book sales leads to endless explanations, customers there including gout, and we understand their customers, such as the site of e-distributor is, even dowdy.
For after sales service for the collection and "product presentation" compensation under Numilog is 21%, by Eden's Books for the first year, 25%, and it Editis 25%.
Rest for e-retailer 30 to 35% margin. To build a computer that is no more sophisticated than that of the e-retailer.
And a quarter of an hour customer service by customer, when the site e-retailer is technically insufficient, the e-dealer (one can not speak of e-bookstore, much less a bookseller) loses his shirt. And more than a bookstore (even online!) Is, as a brand. A mark that is to say, a capital investment of trust by customers. A level of trust that is not squandered. A customer should be treated. Which one responds when he asks a question. Which one responds well. The best we can. And for this purpose, we at the end of the line bookseller, and a computer engineer, not a technician second class, whatever the analysis, false, the value chain that will always be all of polytechnic earth, who have no idea of what a customer. • Selection
In "the current state of the digital" website Book (Book?) "Displays the products." The bookseller
not select anything. Is no choice. It shows. Entirety. "All the digital items. And "policy that the Library implements in its capacity as agent for the Offer Digital" e-distributor "is fully and exclusively provided by the" e-distributor "in particular as regards: the list of items digital .... " For such other e-distributor "the entire booksellers offer digital broadcasters." For the third is the same.
Thus it is forbidden to www.librairiedialogues.fr to offer on its website an offer that is different from that which might be proposed www.ombres-blanches.fr, from what could propose Auchan, Carrefour and Amazon. A bookstore is a screen of 15 or 17 inches. The client. • Council
Failing to have the contractual right to select "products" or "items" the bookseller said it at least one adviser digital books? Nay. The bookseller can indeed " Under no circumstances lead to its own promotional operations of any nature whatsoever on digital.
Certainly I do not underestimate it's absurd the system of VAT to 19.6% retained by the state for selling e-books, with the ensuing negative consequences on the sale price ( no price regime imposed by the Lang Law), which forced publishers to produce contracts of mandate and all the contortions they induce. But still. Nothing compelled the publishers to the booksellers pay sub-vendors of e-books, with consequences that unfair compensation, and frankly unworthy causes. Confidence is a precious commodity with which it is dangerous to play. And is likely to lose the confidence of booksellers publisher akin to Uncle Scrooge so it leaves them with only crumbs. Amazon requires publishers 70% discount for selling e-books on his Kindle. Currently the bonus is 21 to 25%. 21 to 70 the gap is too big for there is no abuse of either side.
"In the current state of the chain digital e-book is 0.2% market share of the book. Fortunately Gutenberg's book, this object technically insurmountable, has a bright future ahead of him. But there are situations where the books can be of service to readers. And so there's no reason not to cooperate with publishers to bring readers the service of selling e-books, because sometimes it can make their service.
But please, dear friends, publishers, remember the remark of the good old Chairman Mao, "who ranks in words only on the side of the revolutionary people, but acts very differently, is a revolutionary words." Allow your actions with your words. Booksellers do not die of course wasting their time and their money selling e-books. But the conditions of contracts for the sale of e-books you've written are conditions that, first, deny the quality bookseller, and, secondly, to swallow the rank of sub-proletarian minions.
I know, everyone knows full well, that's not what you want.