In 1980, as everyone knows, Jerome Lindon and some other publishers fearing flooded the library by hypermarkets and Fnac, and thereby destabilized the edition, get unanimous Policy Act Lang. The device of one price, by banning war book prices, and saving the booksellers of bankruptcy, prohibits the same time the distribution called "modern" take hostage and publishers exempts them from leveling down a different policy which has led publishers discs. Today
same economic warfare is carried by Amazon, which leads fnac in its wake. The arguments are the same. The alleged consumer protection. Amazon, white knight their defense, as were the demagogue Leclerc, Carrefour and Auchan others, intends to deliver the ordered books through the Internet free of charge. Fnac can not help but line up and eventually the booksellers are following suit.
Is it really to defend the right of consumers to receive free home their books carry the PTT at great expense? If so shipping would be free for all items purchased on Amazon. But Amazon books only transport is free.
This policy has a clear meaning. This is "pick up the" make it impossible for other potential stakeholders access to profitable market. Moreover it is effective. France Telecom sells Alapage. No strategic
told in the telephone operator. Probably. Absolutely not profitable too.
Not profitable? Illustration: On the site of the library Mollat shipping is available to the user when the basket is 20 euros. Presumably, therefore, that to avoid paying port users spend 24.50 euros, which represents the average of two pounds. The rebate that the publishers agree to Book Bordeaux to sell these two books amounted to 8.82 euros. The Bookseller of Gironde "chose" * mail, forbidden, to transport his parcel. The minimum price of 7.29 euros is colissimo. It remains to be my friend Mollat 1.53 euros or 6.58% margin to remunerate its employees and pay its expenses.
No bookseller, no store in the world, no website can not function with 6.58% of gross margin.
Amazon France loses year after year of money. And the parent recapitalizes subsidiary.
The objective is clear. Prohibit weaker competitors access to the market.
And it's not only to address books in paper-packages-strings in the mail. These take place and if possible the whole place for the sale of digital books. Patino
The report submitted to the Minister of Culture Lang recommends that the law could not apply to digital books. And proposes that VAT remains at 19.6%. We can best encourage the warring parties to begin the war the price of digital books.
Other times other manners. In 1980 the authorities were concerned to maintain a diverse and independent publishing to the bookstore away barbaric practices of the "major" distribution. That the all powerful and remarkable company Amazon task to grant itself a monopoly on the sale of books on the Internet and tries to strangle those who venture n'émouvoir now seems in no government. And the silence of the editors (stunned?) Is deafening.
* for In terms of shipping, in reality, there was no choice. It undergoes post. And it is very expensive
0 comments:
Post a Comment