The goose that lays golden eggs In 60 years I still do not Rolex. Besides, I have no watch. And I drive a Twingo. In short, I present all the appearances of a guy who missed his life. And to add to the picture I am a bookseller. A job expired! Timeless. Well, not quite. Not yet. Not like music store.
Small Marquis Disc sought to persuade us that this is piracy, illegal downloading has killed "the record industry . Nonsense.
few opening remarks today there are still composers, today there are still lovers. As before the crisis disk. What has changed is that the merchants who organized the meeting between the composer and the music are not the same. Second preliminary remark: the copy is inscribed from the outset in the genes of the recording industry. Sony disc publisher was also a manufacturer of blank tapes. And materials to read. Digitization has made copying easier.
And now how she died the goose that lays golden eggs?
begin in 1968 to swarm supermarkets. Opening fnac Montparnasse in 1974 inaugurated the policy of expansion of the retail brand dedicated to the sale of such records and books. The "supermarket" was born, allowing the mass sale.
At a time when book publishers are going to be betting that their business will be better protected if it is based on a dense and diverse network of bookshops and other outlets in the book, so when they give birth to the law Lang on the one hand, and where they design, on the other hand, commercial terms "point of sale" prohibiting discriminatory advantage in favor of the "retail" specialized or not, record companies, then Barclay, Polygram, EMI ... will do the opposite bet that by eliminating a network of quaint stores (no more than was on the network booksellers) and consenting to the hypermarkets and fnac very preferential conditions of sale that allowed them to eliminate record stores, and thus rationalize the distribution of the disk, their profits would be maximized.
winning bet.
has streamlined distribution, record stores are gone, it is found logistics improved. At the same time if the price of books remained the wise disks kept climbing. The net results of CBS, Sony, EMI, Universal ... have become astronomical. 25% of net income was the norm when the stores were bursting.
Time 1: the crisis of the disc started the day the record companies have decided to remove the stores to stop selling the discs in the "modern retailing"
Time 2: it continued with the policy erratic price, aberrant, stupid homes conducted by disques.Tel day a disc worth 25 euros. Six months later and for a limited period of time the same disk was proposed by suppliers to 6.99. And after fifteen days he came back to 25. Consumers are not idiots. They do not like being taken for idiots. The distrust has set in, the market began to show signs of weakness.
Time 3: fools prices triggered a wave of copy is in the genes of the disc, as digitization has made possible a large scale. It is called piracy. The lack of vision of any record labels employed to protect their own bottom line has led them to imagine that the only answer for the grotesque political DRM. No commercial offer serious at prices acceptable to lovers of music, no relay in stores that no longer existed because the stores were dead and that the rays of hypermarkets were reduced as little grief as profitability declined. No internet relay remaining stores, which suppliers to put a spoke in the wheel when they did they were not trials.
Errors are always original. The important point is that where the record companies have decided to promote at the expense of retail stores. It begins with the decision that the crisis disk.
1a Time?: Today the market for the sale of books on the Internet, which boils down to the VPC of paper books and mailing parcel post packages / twine was still only 7% of the total market the book. But it is held more than 80% by Amazon and fnac.com
This concentration of sales between Amazon and fnac, as formerly in the drive between hypermarkets and fnac, is dangerous. She would not have made if the editors had left the circle of the library to keep locked well as Scrooge's gold louis in his casket, the precious good of the bibliographic database Electra. The editors have banned
Electra, their advertising budget funds, or the baseline free of the French. One of the main reasons for the absence of the booksellers on the Internet lies in this, bad decision. Based bibliographic reference is now that of Amazon. And positions in the Amazon packages / string positions are also taken to selling digital files. So, admittedly, the sale of digital files, for still weighs nothing. And the housewife over 50 years is not about to abandon the printed book.
But the world moves quickly. It took a quarter of a century for the industry the disk collapses. It would probably be wise now for publishers to supply booksellers who wish to be present on the Internet data to a display of good books. It is past the time when the branches could be considered "strategic" to keep in a safe first and back covers of books published.
