In the 1970s hypermarkets took place on the book market, competing for their share booksellers. This share, real, remained limited. In the digital world (now a small part of the book market) the share of U.S. giants will be the biggest (Hachette how he sold "all ruined in ten years?" by Jacques Attali I-Pad, and how many e-books with DRM on all the sites of booksellers?). Actually the sale of digital books is organized as essentially without booksellers, whose portion will be congruent. Do you know a music store that competes with I-tunes in the sale of digital music files?
Antoine Gallimard, everyone welcomes it, told Point.fr "There is no question of having a single content provider. It's as if there was only one bookstore in France. " Livres Hebdo, meanwhile, reported that "Eden Reader provides access to digital books (...) from the digital tablet from Apple." And the weekly added that this is "the option that was chosen by Hachette Livre, Albin Michel, Eyrolles from the start of I-Pad. Precisely
: No.
Apple sells directly works at Hachette, Albin Michel, Eyrolles. Apple is, therefore, a competitor of booksellers for books from these publishers, are excluded from any possibility of commercialization on I-Pad.
Eden Reader makes reading on I-Pad, and a sale of files on various sites, including booksellers.
Provided the solution of Antoine Gallimard, which does not exclude the booksellers, is satisfactory?
No.
Why? Also secondary reasons (Eden + I-Pad is the limit of a single device for reading and one catalog) there is this reason: the solution tends to get Eden to the supplier an essential part of the (customer relationship and account synchronization interface in the cloud). What Book could rejoice at a solution in which the customer relationship is controlled by its supplier? It's better than the non-existence to which we devoted the solution Hachette, Albin, Eyrolles. But this is not satisfactory.
So what?
remains the next option: booksellers agree. They all agree among themselves, working together (all: whatever their size, their networks, groups or chains) and develop an open, accessible to everyone, allowing each customer to access the entire catalog, synchronous all reading devices, open to books sold by the platform for consolidating client library.
Portal Bookstore and publishers initiated by the slf, focused and developed by PL2I, whose opening is scheduled for October and has still not experienced the internet. He did not in-house expertise in digital which will enable them to seize such a case. (If it had been the case this question of "cloud" would have been an integral part of the initial project!)
We are ready to move in cooperation with booksellers and publishers on this issue, to participate in developing the solution that would guarantee commercial presence in the network Current (booksellers, chains, platforms ...) on I-Pad. With everyone. Inclusive. Without exclusive.
Failing an agreement resellers booksellers can be considered the least bad solution seems to be to cooperate with Google.
